Modular
Launch with what you need today. Add sportsbook, lottery or sweepstakes as you grow.
Crypto-first iGaming technology
The complete iGaming platform built for growth.
Sportsbook, casino, payments and player management — one modular platform to launch, operate and scale your iGaming business.
Trusted by operators and partners worldwide
Products
Seven products. One platform.
Launch any vertical — or all of them. Every product ships ready to run on the same back office.
Sportsbook
Real-time betting with dynamic odds and a customisable interface.
Casino
Immersive casino with 9,000+ games from 110+ top providers.
Lottery
Lottery games with multi-language and multi-currency support.
Poker
Dynamic tournaments with real-time data and seamless play.
Telegram Casino
Engage players directly in Telegram with instant game access.
Sweepstakes
Campaigns that captivate and retain your audience, compliantly.
Managed Services
We run the full operation — from game selection to support.
Why innovaPlay
Built like modern software. Because it is.
API-first architecture, certified infrastructure and a team of 50+ iGaming specialists behind every launch.
Flexible
White label, turnkey or fully managed — choose how much of the operation you own.
Scalable
Cloud-native infrastructure that handles millions of transactions without breaking stride.
Secure
Certified stack with built-in KYC, AML and responsible-gaming controls.
Reliable
99.9% uptime with 24/7 monitoring and dedicated technical support.
Fast integration
REST APIs, clear docs and launches measured in days, not quarters.
Back office
One back office. Total control.
Run every brand, market and module from a single command centre — in real time.
- Live analyticsGGR, deposits and player activity, updated by the second.
- Player insightsBehaviour, value and risk scoring on every account.
- Automated reportingRegulatory and financial reports, generated on schedule.
White Label Solution
A fast market entry (10-20 days) with full compliance, providing a license that meets all regulatory requirements.
Learn moreTurnkey Solution
A quick market entry (20-90 days) with optional add-ons like customer support, marketing services, and legal assistance.
Learn moreFully Managed Solution
A quick market entry (15 days) with a tailored solution that ensures smooth operations and full support throughout.
Learn moreFeatures
Everything under the hood.
Player management
Know every player. Act in real time.
A single view of each player across every vertical — wallet, history, documents and risk profile in one place.
- Unified wallet across casino, sports and lottery
- Built-in KYC and document verification
- Responsible-gaming limits per player
Players84,210 active
MKVerified
M. Kovač
VIP · Casino + Sports
ASKYC pending
A. Santos
New · Casino
JLVerified
J. Laurent
Regular · Lottery
TNLimit set
T. Nguyen
VIP · Live Casino
PaymentsToday
Cards
Crypto
E-wallets
Bank transfer
Payments
Accept anything. Settle everywhere.
300+ payment methods and 20+ cryptocurrencies with smart routing, cascading and instant payouts.
- Crypto-first deposits and instant payouts
- Local methods for every regulated market
- Routing rules you control from the back office
Risk management
Catch problems before they cost you.
Automated checks on bets, bonuses and withdrawals, with every decision logged for the regulator.
- Bonus-abuse and multi-account detection
- AML checks on every withdrawal
- Manual override wherever you need it
Risk alertsLive
!Review
Unusual bet pattern
Account #48210 · Sportsbook
✓Auto-resolved
Bonus abuse blocked
Rule: multi-account
✓Cleared
AML check passed
Withdrawal €12,400
Journeys3 running
WActive
Welcome series
Email + push · 4 steps
RActive
Reactivation — 14 days idle
Free spins offer
VDraft
VIP upgrade path
Telegram + CRM
CRM & automation
Retention on autopilot.
Player journeys across email, push and Telegram, triggered by behaviour rather than by a schedule.
- Welcome, reactivation and VIP journeys
- Segments built on live player data
- Native gamification and loyalty levels
Analytics
Decisions backed by live data.
Retention, bonus ROI and session depth per brand and per market, updated as it happens.
- Cohort retention out of the box
- Bonus cost against player value
- Reports scheduled to your inbox
RetentionThis month
Day-7 retention
Bonus ROI
Avg. session
Integrations
Connected to the entire ecosystem.
Pre-built integrations across payments, content and data — one contract, one API.
Payment providers
300+ methods and 20+ cryptocurrencies.
BitcoinEthereumMastercardSkrillUSDTVisa+292 more
Sports data
Live odds, feeds and trading tools.
Live odds feedsNextGen SportsbookPre-match dataRisk & trading
Casino content
9,000+ games from 110+ providers.
3 Oaks GamingBetSolutionsBlueprint GamingEvolutionEzugiHabanero+93 more
APIs & services
300+ REST endpoints, cloud-native tooling.
Cloud CDNREST APIScaleoSmartico.aiTelegramWebhooks
9,000+Games
300+Payment methods
110+Game providers
300+API endpoints
99.9%Uptime
They excelled in every aspect, from design to delivery time. Every question was answered quickly — we're looking forward to working together for years to come.
Mika BrownCEO, Lotteryworld.com
Our collaboration underlines a shared commitment to groundbreaking sportsbook technology — exceptional speed, versatility and a personalised betting experience.
Drago ĆavarManaging Director, NextGen Sportsbook
We're focused on delivering practical, results-oriented solutions that drive real value for both operators and affiliates.
Denis LefterCRO, Scaleo
Their client-focused approach and team of iGaming experts make them an ideal partner. Together we'll help operators deliver personalised experiences and boost player loyalty.
Betina TodorovaPartnership Manager, Smartico.ai
innovaPlay and Smartico.ai join forces on gamification
Read article
NextGen Sportsbook brings faster odds to the platform
Read article
Why crypto-first architecture matters for modern operators
Read article
Get started
Ready to power your next platform?
Talk to our team and see the platform live — launches start at 10 days.